behind the curtain: the creation of your jeans
figure 001 –––––– marie
the story...
born from the struggle of finding the “goldilocks” fit, the focus of this design was to create a silhouette
that would create a crisp effortless structure that fits snug at the hip & waist yet mimicked the perfect ever so slightly oversized fit at the legs
the silhouette...
to achieve the balance between a fitted waist and oversized legs, we drew inspiration from the curve of crescent moons
the details...
after multiple rounds of samples, we refined the details to bring to life our exact vision of the perfect pair of denim jeans that make the marie design uniquely ours
figure 002 –––––– ai
the story...
this piece is born of dreams: we wanted to create something we 100% dreamed up in our heads, a passion project of two girls who love to experiment. The result: a pair of jeans you can wear two ways (or more, if you’re the type that also loves to experiment with styling)
the silhouette...
changing things up a bit, we opted for a mid-waist fit for this piece. the oversize bell bottoms coupled with the black sheened fabric hint a rebellious streak, and when tied, a completely new form is born.
the details...
the fabric, the design, and the silhouette all come together to create a piece that builds a cohesive message: this denim for those with a rebellious streak.
figure 003 –––––– ri
the story...
one word. badass. these for the design of these jeans, we watned to create a piece for those that unapologectically and effortlessly grab everyone’s attention when they walk into a room
the silhouette...
ammode will always put fit first. To guarantee a comfortable fit that flatters, we created a “bell bottom” variation (with a unique twist) of the trademark ammode fitted v-waist and oversized leg
the details...
the variations for this piece was a journey to remember. Calculating every little detail; the size and frequency of fabric crease, the length of the jeans, and so much more
